Post by Jose G. on May 3, 2009 18:11:04 GMT -8
God I hope these make it to retail but obviously Hasbro has not made these Muggs official and Hasbro keeps telling us that Mighty Muggs are done. Here's an excerpt from Rebelscum.com's recent (May 2, 2009) Q&A session:
"Rebelscum: Combining two lines into one single question, since the question is pretty much the same for both: Mighty Muggs and Titanium Series. Can you comment on the demise of these lines, and more speficially, when they will be ending? There's obviously a lot of characters/vehicles to bring out in these lines, and of those that were already announced (like Ahsoka Tano, the UT-AT, E-Wing, Gungna Sub), which ones will actually come out before they end?
Hasbro: Both lines are winding down for the same reason: diminished interest in these formats compared to anything else in the Star Wars lineup. While both started strong - and Titanium in particular has had an AMAZING 5-1/2 year run - interest had waned since the original launches.
Actually, the two lines diverged significantly in a couple areas.
Mighty Muggs were faster and simpler to develop, but we were dipping down into characters that consumers did not seem to care for in the vinyl format, and many fans who initially were excited about the concept either did not have the room to continue to pursue or decided that they had had enough.
Titanium was more difficult to develop, was subject to pricing volatility given the metal component, and needed a significant amount of new tooling to keep it interesting. Both of them, because of the extremely high item count needed to sustain their sales, were less important than the need to refocus our design team elsewhere on new initiatives."
"Rebelscum: Combining two lines into one single question, since the question is pretty much the same for both: Mighty Muggs and Titanium Series. Can you comment on the demise of these lines, and more speficially, when they will be ending? There's obviously a lot of characters/vehicles to bring out in these lines, and of those that were already announced (like Ahsoka Tano, the UT-AT, E-Wing, Gungna Sub), which ones will actually come out before they end?
Hasbro: Both lines are winding down for the same reason: diminished interest in these formats compared to anything else in the Star Wars lineup. While both started strong - and Titanium in particular has had an AMAZING 5-1/2 year run - interest had waned since the original launches.
Actually, the two lines diverged significantly in a couple areas.
Mighty Muggs were faster and simpler to develop, but we were dipping down into characters that consumers did not seem to care for in the vinyl format, and many fans who initially were excited about the concept either did not have the room to continue to pursue or decided that they had had enough.
Titanium was more difficult to develop, was subject to pricing volatility given the metal component, and needed a significant amount of new tooling to keep it interesting. Both of them, because of the extremely high item count needed to sustain their sales, were less important than the need to refocus our design team elsewhere on new initiatives."
