Are Mighty Muggs mainstream yet?

[Jose G.]

The other day as I walked into Target looking for the elusive "Target" wave, I looked around the toy and realized I was staring at Star Wars Muggs, Marvel Muggs, GI Joe Muggs, in the past had Indiana Jones muggs and soon Transformers Muggs will be populating the shelves and realized that Hasbro has made or soon will be making Muggs for every major license they have.

It seems Mighty Muggs have made quite a splash in the toy isle so my question is, at this point, are Mighty Muggs mainstream or are they still considered trendy vinyl figures from the urban designer toys corner of the toy industry? Please discuss.

[Zoop]

I was told by a few Target employees that they consider Muggs to be up there with Hot Wheels in terms of sales.

[xssocx]

Jan 26, 2009 21:27:07 GMT -8 Zoop said:

I was told by a few Target employees that they consider Muggs to be up there with Hot Wheels in terms of sales.

HW's are definitely popular, McFarlane Sportspicks are as well. But they are a dying breed. So I certainly could see MM's moving up the collecting latter.

[SMC]

Fancy new 'Staff' logos! nice. I never expected Muggs to take off the way that they have. They must be pretty popular if retail giant Target is willing to do an 8 character exclusive run. They are part of the mainstream at this point and have done a great job of opening people up to the vinyl toy world. I personally had never even heard of kidrobot before i got into muggs. now i find myself making random trips to Urban Outfitters to grab a mini munny or two for our family to have arts and crafts night.

[Joeofmars!]

I sure think they are becoming more and more mainstream. It seems there are a lot of exclusives recently, and I can see more coming.

[theskipper]

I know when I started collecting ebay use to have 6 pages of mighty muggs. Now I know that there has been more waves since, but couldn't even look thru them all today because they had 26 Pages of Muggs...........also not sure if that is good or bad